Landing page design
A lean brief for high-intent landing pages—message match, proof, speed, and measurement.
Landing pages earn traffic when message match, proof, and speed align—not when hero sections win internal taste contests.
Brief checklist
- One primary CTA — secondary links demoted or removed
- Message match — headline echoes ad/query intent
- Proof — specific, verifiable claims (no invented logos)
- Speed — critical CSS, constrained media, no mystery scripts
- Measurement — events tied to backend truth; see martech guides on sister site
AI-assisted production
We may use AI to draft section order or copy variants; published copy is edited and approved by humans.
Scope note
This vertical is competitive and local SERPs vary. We publish lean educational copy first; expand case material only with owner-approved metrics.